A human approach to sales, storytelling, and creativity in a data-driven world
Adam brings a philosopher's mind, leader's acumen, and a historian's love for the past to everything he does. His journey is not just about navigating life but also keenly observing and understanding the factors, seen and unseen, that shape our experiences and perceptions.
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About the Author
With a rich background spanning sales consultancy to technological entrepreneurship, Adam's journey is marked by a continuous quest for innovation. His deep-seated belief in the power of storytelling and human connection as pivotal elements for business success drives the core of his work.
Book Chapters
"The Business Artist" takes readers on an enlightening journey through the intricate relationship between creativity, storytelling, and strategic thinking in business. Each chapter unfolds a new perspective on how to navigate the modern business landscape with an artistic mindset.
Chapter 1: How Did We Get Here?
Dive into the evolution of business, exploring the transformation from traditional to modern practices, and understand the genesis of the dissonance in today's business world.
Chapter 2: The Cover Band Syndrome (An Imitation Problem)
Unpack the challenges of imitation in business, analyzing the tendency to replicate strategies and the importance of originality for true innovation.
Chapter 3: The Chasm Between Art and Business (A Perception Problem)
Explore the perceived divide between the worlds of art and business, and how blending the two can lead to more innovative, human-centered approaches to business.
Chapter 4: Humans vs. Algorithms (An Automation Problem)
Examine the growing reliance on algorithms and data-driven decision-making, and the critical need to maintain a human touch in our increasingly automated world.
Chapter 5: If These Shadows Remain
A reflective look at the potential future if current business practices persist, emphasizing the need for a shift towards more creative, empathetic, and human-centric approaches.
Chapter 6: The Only Way Forward
Introduces the concept of the Business Artist, outlining the essential mindset and qualities needed to thrive in the modern business landscape.
Chapter 7: The Artistic Mind
Dive into the psychology of creativity and how fostering an artistic mind can unlock new possibilities in business and innovation.
Chapter 8: Reaching a State of Flow
Explore the concept of flow and its importance in achieving peak creativity and productivity, offering strategies to attain this state in your work.
Chapter 9: Inner and Outer Creative Forces
Discuss the interplay between personal creativity and external influences, and how to harness both for breakthrough business strategies.
Chapter 10: The Customer is the Hero
Shifts focus to storytelling in business, illustrating how viewing the customer as the protagonist of your narrative can transform your approach to sales and marketing.
Chapter 11: Caring for the Creator
Emphasizes self-care and nurturing one's creative spirit as foundational to making a lasting impact in business.
Chapter 12: Engaging with Collaborators
Explores the power of collaboration in the creative process, offering insights into building effective, inspired teams.
Chapter 13: Adding Value to Your Company
Provides strategies for infusing creativity into your organization's DNA, ensuring your company remains competitive and innovative.
Chapter 14: Contributing to the Community
Highlights the importance of extending creative efforts beyond the office, making a positive impact on the broader community.
Chapter 15: Transforming the Culture
Concludes with a call to action for Business Artists to lead cultural transformation in their organizations and industries, creating a more vibrant, human-centric business world.
What Readers Say About the Book
Discover what others are saying about the unparalleled power of storytelling, innovation, and human-centric approaches in reshaping the business landscape
Get your CopyCaptures the essence of our times, where human creativity intersects with digital transformation. It is a great read for anyone looking to harness the growth-stimulating power of innovation
For salespeople, this is your guide to inspire innovation with customers. For leaders, you’ve heard about ‘authentic leadership’ as a buzzword, but Boggs brings you the playbook.
As someone who has made a career of challenging the status quo, demanding industry evolution, and pushing for the inclusion of diverse views and perspectives, I appreciate how The Business Artist encourages people to forge new paths in business.
As an artist myself, I often get questions about how I made the transition from performer to business professional. In The Business Artist, my long-time friend and colleague, Adam Boggs, explains how the two are so beautifully in sync as a guide to success.
Whether you’re just starting or a seasoned pro, The Business Artist offers invaluable insights for sales professionals. Filled with tips on creativity, storytelling, and unique sales acumen, it will reshape how you connect with clients and close deals.
The Business Artist is filled with practical wisdom. Boggs shares innovative strategies from his experience, showing how to ignite team creativity and harness collective intelligence. This book is a must-read for those who seek to transform ideas into impactful business solutions
a compelling exploration of the convergence of art and business, championing creativity and human connection as the keys to transforming corporate landscapes
Dispelling the common belief that art and business are entirely separate domains, The Business Artist intelligently proves otherwise. By exploring the coexistence of creative thinking and business outcomes, individuals who dare to step out of their comfort zones and embrace this approach will witness a remarkable progression in their lives.
The Business Artist illustrates the importance of blending creativity and business with an innovative framework on how the artist in everyone can bring value to the business world through practical application. After all, we are all artists!”
“In the wake of generative AI, The Business Artist emerges as a critical guide, underscoring the increasing importance of business artistry. As technology reshapes our landscape, this book illuminates how our unique human creativity and problem-solving skills become not only valuable but also essential in harnessing the power of AI.
Adam is the rare breed of bird that we need today—one who understands how to embrace all that technology and business can bring to the world without losing your soul. This book will give you the road map for navigating the world before us.
Through The Business Artist, Boggs masterfully demonstrates the art of using metaphors and storytelling in business. His engaging examples show how these techniques can create lasting impressions and effectively communicate the core message of a product or idea.
Articles & Resources
Regular Blogs from my Business Artist Journey
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Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.
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